Favorability Toward South Korea
Favorability Toward South Korea by country
Data Source: WorldRankingMap 2026Unit: pointDirection: Higher is better
Top 10 countries
| Rank | Country | Score | Grade |
|---|---|---|---|
| 1 | South Korea | 94.2 | 1 |
| 2 | Vietnam | 90.2 | 1 |
| 3 | Philippines | 89.8 | 1 |
| 4 | Indonesia | 86.0 | 1 |
| 5 | Thailand | 85.4 | 1 |
| 6 | Singapore | 83.1 | 1 |
| 7 | Mongolia | 82.9 | 1 |
| 8 | Malaysia | 82.1 | 1 |
| 9 | United States | 80.0 | 2 |
| 10 | Canada | 78.5 | 2 |
Sub-criteria: Share of population with a favorable view of South Korea (30%) · Trust in South Korea as an international partner (20%) · Interest in Korean culture and media consumption (15%) · Willingness to buy Korean products and brands (15%) · Interest in visiting, studying, or working in South Korea (10%) · Share of population with an unfavorable view of South Korea (10%)
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