Tourist Arrivals per 100 Residents
Tourist Arrivals per 100 Residents by country
Commentary
Notable countries
Andorra leads by a very wide margin with 4,942.76 tourist arrivals per 100 residents, followed by San Marino at 3,973.28; both are far ahead of the global mean of 139. Small tourism-heavy destinations dominate the top 10, including the Bahamas, Saint Kitts and Nevis, Seychelles, Monaco, Antigua and Barbuda, and Malta, while Croatia and Iceland also rank unusually high for larger European destinations. At the bottom, North Korea records 0, with Bangladesh (0.08), Afghanistan (0.12), Chad (0.29), and Niger (0.31) also near zero.
Regional trends
Europe has by far the highest continental average at 373.8 tourist arrivals per 100 residents, well ahead of North America at 254.7. Asia (45.98), Africa (31.67), Oceania (26.09), and South America (23.72) are all much lower and cluster far below the two leading regions. The top rankings are concentrated in Europe and North America, while several of the very lowest values are found in Asia and Africa.
Data source
The data come from UNWTO 2023 / WB 2024 and are measured in tourists per 100 residents. Coverage includes 196 countries. A key caveat is the very large spread in values (standard deviation 487.1), which shows that a few extreme tourism hubs heavily skew the distribution.
Interpretation
Higher values mean a country receives more tourist arrivals relative to its resident population, indicating a stronger tourism intensity rather than simply a larger absolute tourism market. Very high figures are often associated with small destinations that attract large visitor flows, while very low figures indicate limited inbound tourism relative to population. Overall, the data show a highly uneven global tourism landscape, with a small number of destinations standing far above the rest.